About Stuff™:
Back in 2017, I was sitting in a cafe with one of my great mates (and co-founder of The Man Cave). We were due to give a presentation to a local school on purpose-driven businesses and, true to form, we weren’t nearly as prepared as we should’ve been.
We began rattling off brands and realised that there was nothing in the masculinity space that was really driven by purpose. Not only that, none of these brands actually reflected us or the people we knew. It was all old-school, outdated stereotypes that were cringeworthy to watch.
We saw a massive opportunity to create a brand that represented a more modern, authentic masculinity and one that was built with social impact at its core. Drum roll please…introducing STUFF, a personal care brand which had our charity, The Man Cave, as a majority shareholder.
Right now, it’s a pretty confusing time to be a man with mixed messages coming from every direction. So alongside creating high quality products, our goal for STUFF is to support men as they navigate a new era of masculinity so that we can create a movement of men living a life of connection, purpose and positive impact.
We have a line-up of eight everyday essentials all supercharged with fresh ‘n spicy botanicals. Not only are our products Australian made, vegan and cruelty-free, they also feature no B.S nasty ingredients (such as parabens and aluminium). Our bottles are made from recycled plastics and are recyclable too, meaning the good stuff doesn’t become bad stuff the moment you’re done with it.
