Foods based on Paleo principles are certainly a focus at the moment, whether it is a just trend or a permanent lifestyle change. At Vive we love the main philsophy behind the Paleo movement for whole real foods and leaving out all the added extras that are definitely not needed for flavour.
Paleo princples generally include eating whole foods with as little processing as possible, gluten free, grain free, dairy free, refined sugar free, preservative and additive free.
Read more here on Paleo:
http://www.vivehealth.com.au/blog/2015/03/21/shining-spotlight-paleo-diet/
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